Description

Nourishing Facial Cleanser for Dry & Aging Skin

Follow the garden path to luminous skin with Naturally Serene Face Wash—a luxuriously gentle cleanser that combines the time-honored benefits of roses and lavender with modern understanding of skin health. If your skin feels tight after washing, shows signs of aging, or simply craves nourishment, this softening formula delivers moisture-rich cleansing without stripping or drying.

The intoxicating scent isn’t just beautiful—it’s therapeutic. Roses and lavender have been prized in skincare for millennia, and for good reason: these botanical powerhouses deliver antioxidant protection, moisture retention, and anti-aging benefits that address both visible signs of aging and environmental damage.

Unlike conventional cleansers that leave dry skin feeling taut and uncomfortable, Naturally Serene uses a sophisticated dual-infusion process that locks moisture into dry skin cells while gently removing impurities. The result? Skin that feels soft, nourished, and balanced—never stripped or tight. With a hint of vanilla adding warmth to the floral bouquet, your daily cleanse becomes a moment of pure sensory pleasure.

Why Naturally Serene Stands Apart

In a market flooded with harsh, drying cleansers, Naturally Serene offers a gentler path to clean, glowing skin.

Transformative Benefits:

• Deep Nourishment for Dry Skin – Rose-infused oils lock moisture into parched skin cells
• Visible Anti-Aging Results – Antioxidants combat free radicals that cause premature aging
• Softening & Smoothing – Natural botanical compounds refine skin texture
• Promotes Glowing Complexion – Rose’s natural luminosity-enhancing properties
• pH Balanced for All Skin Types – Maintains optimal skin pH for healthy barrier function
• Addresses Free Radical Damage – Protects against environmental stressors and sun damage
• Gentle Enough for Rosacea – Anti-inflammatory properties calm reactive, sensitive skin
• Luxurious Aromatherapy – Rose and lavender scent provides stress relief and mood enhancement

Perfect for These Skin Types

Naturally Serene is specifically formulated for:
✓ Dry Skin – Primary benefit: intense nourishment and moisture retention
✓ Normal Skin – Maintains balance and prevents dryness
✓ Combination Skin – pH-balancing properties address both oily and dry zones
✓ Mature Skin – Anti-aging botanicals address fine lines and loss of elasticity
✓ Sun-Damaged Skin – Repairs environmental damage with antioxidant-rich ingredients
✓ Dull, Lackluster Skin – Promotes natural radiance and glow

The Art & Science of Rose Infusions

Why Roses Are Skincare Royalty

For over 5,000 years, roses have been cultivated for their beauty, fragrance, and medicinal properties. Ancient Egyptians, Romans, and Persians all recognized roses as essential to skincare—and modern science confirms their wisdom.

Rose’s Multi-Faceted Skin Benefits:

• Intense Hydration: Rose petals contain natural sugars and polysaccharides that act as humectants, drawing moisture from the environment into your skin and creating a plumping effect that softens fine lines.
• Antioxidant Protection: Vitamins A, C, and E abundant in roses neutralize free radicals from UV exposure, pollution, and natural aging processes—preventing oxidative damage that leads to wrinkles and age spots.
• Anti-Inflammatory Action: Rose compounds reduce skin inflammation, making this ingredient particularly beneficial for rosacea, eczema, and general skin sensitivity.
• Skin Barrier Enhancement: Essential fatty acids in rose oil strengthen the lipid barrier, preventing moisture loss and protecting against environmental irritants.
• Natural Radiance: Rose’s astringent properties gently refine pores and improve skin tone, creating the luminous “glow” associated with healthy, well-hydrated skin.
• Aromatherapeutic Benefits: The scent of rose reduces stress hormones (cortisol) which, when elevated, accelerate skin aging and trigger inflammation.

Lavender: The Perfect Complement

While roses provide nourishment and radiance, lavender brings balance and healing to the formula.

Lavender’s Synergistic Properties:

• Antimicrobial Protection: Even dry, mature skin can experience occasional breakouts. Lavender’s natural antimicrobial compounds prevent blemishes without harsh chemicals.
• Anti-Aging Power: Lavender essential oil stimulates blood circulation, which delivers nutrients and oxygen to skin cells—essential for collagen production and cell regeneration.
• Eczema & Dermatitis Relief: Anti-inflammatory terpenoids in lavender soothe chronic inflammatory skin conditions common in dry, reactive skin.
• Wrinkle Reduction: Antioxidant compounds combat the free radical damage that causes fine lines and wrinkles.
• Calming & Balancing: Lavender naturally balances sebum production—crucial for combination skin where some zones are oily while others are dry.
• Stress Relief: Like rose, lavender’s aromatherapeutic properties lower stress hormones that accelerate visible aging.

The Naturally Serene Signature Infusion

Our proprietary infusion process extracts the full therapeutic potential of roses and lavender through a sophisticated two-part system:

Rose & Lavender Infused Safflower Oil

Fresh rose petals and lavender buds are slowly infused in high-quality safflower oil to capture:

• Fat-soluble vitamins (A, E, K) essential for skin regeneration
• Protective antioxidant compounds
• Essential fatty acids that strengthen skin barrier
• Deep-penetrating moisture that doesn’t clog pores

Red Roses Infused in Fresh Aloe Vera

Fresh red rose petals are infused directly into pure aloe vera gel to extract:

• Water-soluble vitamins and minerals
• Hydrating polysaccharides
• Anti-inflammatory compounds
• Immediate soothing and cooling properties

This dual-extraction method ensures you receive the COMPLETE spectrum of rose and lavender benefits—both water-soluble and fat-soluble compounds working synergistically to transform dry, aging skin.

Safflower Oil: The Underestimated Hero

While rose and lavender steal the spotlight, safflower oil is a crucial carrier that brings its own impressive benefits:

• High Linoleic Acid Content: This omega-6 fatty acid is essential for maintaining skin’s barrier function—crucial for preventing moisture loss in dry skin.
• Vitamin E Rich: Natural antioxidant protection against environmental damage.
• Non-Comedogenic: Despite being an oil, safflower won’t clog pores—making it suitable even for combination skin prone to occasional breakouts.
• Lightweight Texture: Absorbs quickly without leaving greasy residue, perfect for facial application.
• Enhances Penetration: Acts as a carrier that helps therapeutic compounds from roses and lavender penetrate deeper into skin layers.

The Premium Base Formula

Five Core Ingredients That Transform Skin

Every JBHomemade face wash begins with the same carefully curated base—ingredients selected for their proven efficacy and synergistic properties.

Pure Aloe Vera: Nature’s Moisture Miracle

Aloe vera forms the hydrating foundation of Naturally Serene, providing:

• Immediate Soothing – Cools and calms irritated, stressed skin
• Deep Hydration – Over 75 active compounds including vitamins, minerals, and amino acids
• Anti-Aging Properties – Vitamins C and E stimulate collagen production
• Gentle Exfoliation – Natural enzymes dissolve dead skin cells without abrasion
• Wound Healing – Accelerates repair of blemishes and minor irritation
• Universal Compatibility – Suitable for all skin types, even the most sensitive

The Science: Aloe vera’s polysaccharides form a moisture-retaining film on skin’s surface while penetrating deeper layers to deliver hydration where it’s needed most.

Raw Honey: Ancient Beauty Secret

We use raw, unfiltered, unheated honey to preserve its natural enzymes and therapeutic compounds.

Why Raw Honey Transforms Skin:

• Natural Humectant – Draws moisture from the air into your skin, providing lasting hydration
• Antimicrobial Protection – Prevents occasional breakouts even in dry, mature skin
• Scar & Hyperpigmentation Reduction – Helps fade dark spots and even skin tone
• Collagen Support – Amino acids provide building blocks for collagen synthesis
• Gentle Exfoliation – Natural enzymes (especially glucose oxidase) dissolve dead skin cells
• Antioxidant Defense – Protects against free radical damage that accelerates aging

Historical Validation: Cleopatra famously bathed in milk and honey—ancient recognition of honey’s skin-softening, age-defying properties.

Natural Castile Soap: Gentle Cleansing

Unlike harsh sulfate-based cleansers that strip skin’s natural oils, our plant-based castile soap provides:

• Mild Cleansing Action – Removes impurities without compromising skin barrier
• Sulfate-Free – No harsh detergents that cause dryness and irritation
• Highly Concentrated – A small amount creates rich lather
• Natural Origin – Made from olive oil and other plant oils
• Biodegradable – Environmentally responsible cleansing
• pH Adjustable – Can be formulated to match skin’s natural pH

Important for Dry Skin: The concentrated nature of castile soap means you need very little product—over-cleansing is a common cause of persistent dryness.

Organic Shea Butter: Moisture That Lasts

Shea butter is often associated with body care, but it’s equally valuable for facial skin when properly formulated.

Why Shea Butter Excels for Dry, Aging Skin:

• Deep, Lasting Moisture – Rich in fatty acids that prevent transepidermal water loss
• Fine Line & Wrinkle Reduction – Vitamins A and E support collagen production
• Scar & Hyperpigmentation Fading – Promotes even skin tone
• Anti-Inflammatory – Triterpene alcohols reduce chronic inflammation
• Non-Comedogenic – Won’t clog pores despite its rich texture
• Collagen Regeneration – Supports skin’s structural integrity and firmness
• UV Protection – Provides low-level (SPF ~4) natural sun protection

The Balance: Naturally Serene contains precisely calibrated amounts of shea butter—enough to nourish without leaving residue or interfering with the cleansing action.

Vitamin E: The Protector

This essential nutrient completes our base formula with crucial protective and anti-aging benefits.

Multi-Functional Properties:

• Free Radical Scavenger – Neutralizes oxidative damage from sun, pollution, and aging
• Wound Healing – Accelerates repair of acne scars and minor irritation
• Moisture Retention – Strengthens skin’s lipid barrier
• Wrinkle Prevention – Protects collagen and elastin from degradation
• Formula Stabilization – Prevents oxidation of sensitive oils
• Enhanced Absorption – Improves penetration of other beneficial compounds

Synergy: Vitamin E works particularly well with vitamin C (in optional ascorbic acid addition) for enhanced antioxidant protection.

Who Needs Naturally Serene?

If Your Skin Feels Like This…

“My skin feels tight after washing”

This is a sign that your cleanser is too harsh, stripping your skin’s natural oils and damaging the moisture barrier. Naturally Serene cleanses gently while replenishing moisture.

“I see fine lines and my skin lacks that youthful glow”

Antioxidant-rich roses and lavender combat the free radical damage that causes premature aging, while humectants plump skin to reduce the appearance of fine lines.

“My skin is so dry it flakes”

The dual oil and aloe infusions provide layered hydration—both immediate surface moisture and deeper, lasting nourishment.

“I spend time outdoors and worry about sun damage”

Antioxidants in rose, lavender, honey, and vitamin E help repair existing sun damage while protecting against future environmental assault.

“My skin tone is uneven with dark spots”

Raw honey and rose work together to gently fade hyperpigmentation and promote a more even, radiant complexion.

“I want natural skincare but need real results”

Naturally Serene proves that natural doesn’t mean ineffective—botanical ingredients deliver professional-quality results without synthetic chemicals.

The Complete Natural Skincare System

Naturally Serene Collection

Naturally Serene Face Wash is designed to work synergistically with complementary products for comprehensive skincare:

Toner – Completes the cleansing process, refines pores, and prepares skin for moisturizer

Bath Oil – Extends the rose and lavender experience to full-body nourishment

Salve – Intensive treatment for extra-dry areas, scars, or mature skin concerns

Together, these products create a complete natural skincare regimen that addresses dry, aging skin from every angle.

Our Clean Beauty Promise

Naturally Serene delivers results without compromise:

• ✓ 100% Natural Ingredients
• ✓ Fragrance-Free (scent from essential oils and botanicals only)
• ✓ Sulfate-Free
• ✓ Gluten-Free
• ✓ Organic Ingredients Where Possible
• ✓ Certified Cruelty-Free
• ✓ No Parabens, Phthalates, or Synthetic Preservatives
• ✓ No Artificial Colors or Dyes
• ✓ Small-Batch Craftsmanship

How to Use Naturally Serene Face Wash for Best Results

Daily Cleansing Ritual for Glowing Skin

Morning Routine:

1. Wet your face and neck with lukewarm water (never hot—it strips natural oils)
2. Dispense a dime to nickel-sized amount into your palm
3. Rub hands together to create a light, creamy lather
4. Apply to face and neck using gentle, circular motions
5. Take three deep breaths, inhaling the calming rose-lavender aroma
6. Massage for 30-60 seconds, paying extra attention to dry areas
7. Rinse thoroughly with lukewarm water
8. Pat gently with a clean towel (don’t rub)
9. Follow immediately with toner and moisturizer while skin is slightly damp

Evening Routine: Repeat the morning process. Evening cleansing is especially important for removing makeup, sunscreen, pollution, and accumulated oils. Clean skin regenerates more effectively overnight.

Advanced Tips for Dry Skin

• Double Cleanse for Makeup: Use an oil-based makeup remover first, then follow with Naturally Serene for a purifying second cleanse.
• Damp Skin Advantage: Apply moisturizer while skin is still slightly damp from cleansing—this helps seal in hydration.
• Gentle Technique: Use light pressure and circular motions. Aggressive scrubbing can damage dry skin’s already compromised barrier.
• Temperature Matters: Hot water feels good but strips essential oils. Lukewarm water cleanses effectively without compromising your moisture barrier.
• Don’t Over-Cleanse: Once or twice daily is sufficient. Over-cleansing, even with gentle products, can exacerbate dryness.
• Seasonal Adjustments: In winter or dry climates, consider cleansing just once daily (evening) and simply rinsing with water in the morning.

The 60-Second Rule

Take a full minute to massage Naturally Serene into your skin. This isn’t just about cleansing—you’re:

• Stimulating circulation for better nutrient delivery
• Allowing active ingredients time to penetrate
• Practicing stress-relief through aromatherapy
• Giving yourself a moment of self-care in a busy day

Storage & Care for Maximum Effectiveness

Maintaining Product Potency

• Natural Separation is Normal: Without synthetic emulsifiers, Naturally Serene may separate slightly after sitting unused. This is a mark of authenticity, not a flaw. Simply shake gently before each use.
• Water-Free Formula: This cleanser contains no added water, preserving ingredient potency and preventing bacterial growth. Never introduce water into the bottle—always dispense into your hand first.
• Shelf Life: When properly sealed between uses, Naturally Serene remains effective for up to 6 months.
• Storage Location: Store in a cool, dry place away from direct sunlight. While bathroom storage is convenient, consider keeping it in a linen closet if your bathroom gets very hot and steamy.
• Pump Dispenser Care: Keep the pump top closed when not in use to prevent air exposure that can oxidize sensitive ingredients.
• Ascorbic Acid Option: For extended shelf life and enhanced antioxidant benefits, request vitamin C crystals (ascorbic acid) be added to your formula. Simply note this in the “Note to Seller” box at checkout or message us directly.

Product Specifications

What You’ll Receive

Packaging: Bullet Virgin PET Plastic Bottle with convenient push-top pump dispenser
Size Options: [Available sizes on product page]
Bottle Color: May vary based on supply availability throughout the year
Made: In small batches in the USA with premium natural ingredients
Craftsmanship: Hand-poured and quality-checked

Complete Ingredient Transparency

Naturally Serene Signature Infusion:

• Rose and Lavender Infused Safflower Oil
• Red Roses Infused in Fresh Aloe Vera
• Pure Lavender Essential Oil
• Vanilla Extract (natural)

Premium Cleansing Base:

• Pure Aloe Vera Gel
• Raw, Unfiltered Honey
• Natural Castile Soap (olive oil based)
• Organic Shea Butter
• Vitamin E (non-GMO, natural source)

Optional Enhancement:

• Ascorbic Acid (Vitamin C crystals) – Available upon request

Frequently Asked Questions

Q: Will this face wash help with wrinkles?

A: While no cleanser can “erase” wrinkles, Naturally Serene’s antioxidant-rich formula helps prevent the free radical damage that causes premature aging. The hydrating properties also plump skin, making fine lines less visible. For best anti-aging results, use as part of a complete routine including moisturizer and sunscreen.

Q: My skin is very dry and flaky. Will this be too harsh?

A: Naturally Serene is specifically formulated for dry skin. The rose and shea butter provide intense nourishment, while gentle cleansing removes flakes without stripping. Many users with extremely dry skin find this to be the first cleanser that doesn’t leave their face feeling tight.

Q: Can I use this if I have combination skin?

A: Yes! The pH-balancing properties help regulate oil production in your T-zone while the moisturizing ingredients prevent dryness on cheeks and jaw. This is one of the few cleansers that truly addresses both concerns simultaneously.

Q: I’m allergic to fragrances. Is this safe?

A: Naturally Serene contains no synthetic fragrances. The scent comes entirely from rose petals, lavender flowers, and vanilla extract. However, some people with severe sensitivities can react to natural botanical oils. We recommend patch testing on your inner arm before facial application if you have known sensitivities.

Q: How long does one bottle last?

A: Because natural castile soap is highly concentrated, a dime to nickel-sized amount is sufficient for each use. With twice-daily use, most people find a bottle lasts 2-3 months.

Q: Will this remove waterproof makeup?

A: Naturally Serene can remove light makeup, but waterproof formulas require an oil-based makeup remover first. We recommend double cleansing: oil cleanser for makeup, then Naturally Serene for purifying.

Q: Can men use this, or is it just for women?

A: While marketed to women, many men with dry or mature skin love Naturally Serene. The floral scent is more traditionally feminine, but skin benefits are universal. If scent is a concern, consider Lake House Face Wash which has a more masculine botanical profile.

Q: Is this vegan?

A: Naturally Serene is vegan-friendly except for the raw honey. If you prefer a fully vegan formula, message us and we can discuss alternatives.

Q: Why does my bottle separate?

A: Separation indicates authentic, preservative-free skincare without synthetic emulsifiers. It’s completely normal and doesn’t affect efficacy—just shake before use!

The Rose Renaissance in Skincare

Why Roses Are Making a Comeback

In recent years, rose has experienced a renaissance in high-end skincare, with luxury brands charging premium prices for rose-infused products. But roses have never left traditional skincare—cultures around the world have used them for centuries:

Persian Beauty Traditions: Rose water has been a skincare staple in Persia (modern-day Iran) for over 1,000 years.

Ayurvedic Medicine: Rose is considered cooling and balancing in Ayurvedic traditions, used to pacify inflammation and heat in the skin.

Traditional Chinese Medicine: Rose petals are used to promote blood circulation and improve skin radiance.

French Aromatherapy: French perfumers and aromatherapists have long prized rose essential oil (rose otto) as one of the most valuable botanicals for both skin and emotional well-being.

Now, modern science is validating what these traditions have always known: roses contain powerful compounds that genuinely improve skin health—not just its appearance.

Why Small-Batch Matters

The Difference Artisan Craftsmanship Makes

Fresh Ingredients: Small batches mean each bottle is made with freshly infused oils and recently harvested botanicals—maximum potency.

Quality Control: Every batch is personally overseen, ensuring consistency and quality that’s impossible with industrial production.

Customization: We can accommodate special requests like vitamin C addition or adjustments for extreme sensitivity.

Ethical Sourcing: Small-scale production allows us to carefully select suppliers who share our values around sustainability and fair trade.

No Shortcuts: Industrial manufacturers use synthetic emulsifiers and preservatives to cut costs and extend shelf life. We never compromise quality for convenience.

Traceable: We know exactly where each ingredient comes from and can verify its quality—impossible with mass-produced skincare.

Environmental Responsibility

Skincare That Respects the Planet

Biodegradable Formula: Every ingredient breaks down safely without harming aquatic ecosystems.

No Microplastics: Zero synthetic exfoliants or plastic particles that pollute waterways.

Sustainable Botanicals: Rose petals and lavender are renewable resources that support biodiversity.

Minimal Processing: Whole-plant infusions require less energy and chemicals than isolating individual compounds.

Recyclable Packaging: PET plastic bottles can be recycled through most municipal programs.

Cruelty-Free: No animal testing at any stage—for ingredients, formulas, or finished products.

Local Production: Made in the USA, reducing transportation-related emissions.

Transform Your Skin, Naturally

Experience True Nourishment

Your skin is thirsty for real nourishment—not synthetic “moisturizing” chemicals that sit on the surface, but genuine botanical compounds that penetrate, repair, and transform.

Naturally Serene Face Wash offers exactly that: roses that lock moisture into parched cells, lavender that heals and protects, raw honey that gently exfoliates while providing antioxidant defense, and pure aloe that soothes while delivering deep hydration.

This isn’t just cleansing—it’s a daily ritual of self-care, a moment of aromatherapy, and a commitment to treating your skin with the respect it deserves.

Order Naturally Serene Face Wash today and rediscover what truly clean, nourished skin feels like.

Real Results from Real People

“I’ve struggled with dry skin my entire life. Naturally Serene is the first face wash that doesn’t make my face feel tight and uncomfortable. It actually feels moisturized after washing!”

“The scent is absolutely divine—like walking through a rose garden. And my skin looks so much brighter and healthier.”

“I’m 52 and starting to see fine lines. After three weeks using Naturally Serene, my skin texture is noticeably smoother and more radiant.”

“Finally, a natural face wash that actually works! No more choosing between ‘clean’ and ‘effective.'”

Your dry, aging skin deserves the luxury of Naturally Serene.

Note: Individual results may vary. If irritation occurs, discontinue use and consult a dermatologist. This product is not intended to diagnose, treat, cure, or prevent any disease.